MYTHOLOGY

myth·ol·o·gy: a set of stories, traditions, or beliefs associated with a particular group or the history of an event, arising naturally or deliberately fostered

Good marketing is about “deliberately fostering” a set of beliefs about your company. Through powerful storytelling and weaving emotional and functional benefits within the brand, you can cut through the media clutter to “stick” in your customers’ minds far more effectively.

Think of today’s legendary brands and how their mythology has driven their success: Apple, Nike, Harley Davidson. What are the beliefs that you need to build in the minds of your customers to grow to the next level?

Mythology Solutions:

• Emotional Archetype Map – Analysis of how closely current or future brand aligns with the most powerful emotional triggers

• Emotional/Functional Value Map – Analysis to ensure that brand and campaign message aligns with differentiated emotional/functional value map

• SUCCESS Model – How closely does the message map to best practice indicators for memorable communications that motivate a customer to take action?

Contact Mythology to get started on this pillar.