ENGAGEMENT

The average U.S. consumer receives 2,904 media messages a day, pay active attention to only 52, dislike 14 of those, and positively remember four of them.

This is more than a 99% attrition rate.

How then should you engage your target customers and not waste the vast majority of your marketing budget?

The answer includes a combination of deeply understanding what your audience is looking for in that crowded world of messages, who they trust to deliver the information to them, what combination of media  and social networks they tap into, and how it all works together to build belief in your business.

Sounds complicated, but it doesn’t have to be. The right engagement strategy and campaign execution can be quite powerful for any company, even without a huge budget.

Mythology Solutions:

• Campaign Strategy Book – The guiding goals, measurements and strategies behind the campaign, published so that all team members have the same definition of success

• Integrated Campaign Roadmap – The specific ins and outs of the campaign, including what each media/messaging element contributes to the campaign across the Internet, radio, TV, etc.

• Campaign Performance Indicators – The measurements required to indicate if the campaign is on track or should be modified before more money is wasted

• Managed Campaign Services – Complete end-to-end execution of integrated marketing campaigns, including online, print, television, Internet, direct mail, events and other channels of customer engagement

Contact Mythology to get started on this pillar.