EMPOWERMENT

Think of your own experience as a business decision-maker or consumer. Who do you trust the most when you want to know what to buy?

Certainly not advertisements. If you’re like most, you turn to peers. Friends, colleagues or family members who have had experience with a product or service and who have no vested interest in lying to you.

As your organization develops new fans, why not make them the star? This goes way beyond featuring them in “testimonial” style ads (which are still more effective in many cases than other ad types, by the way). It means giving prospective customers access to passionate, loyal customers. It means trusting the market to tell your story, including your flaws, to build credibility. It takes a leap of faith, but it is a powerful way to break through and build new belief in your business.

Mythology Solutions:

• Evangelist Programs – In-depth relationship programs for those customers or industry voices most likely to spread word about their positive (or negative) experiences with your organization

•  Case Study/Reference Programs – Documenting and sharing the success stories of your most enthusiastic customers to build confidence and desire for your products/services among future prospects

Contact Mythology to get started on this pillar.