How We Build Belief

Mythology has developed a powerful marketing system for strengthening, differentiating and measuring the impact of marketing investments – The 10 Pillars of Meaningful Marketing.

Built on best practice insights from cutting edge academic research and leading business practitioners, this framework enables any executive to significantly improve the effectiveness and efficiency of marketing in order to grow profitably.

Each pillar enables an organization to fundamentally strengthen their marketing return on investment.

We partner with executives to explore, assess and implement the 10 Pillars via 1:1 consulting, executive workshops and campaign/program management services. Services that map to the 10 Pillars include:

• Market and customer insight studies
• Customer opportunity and innovation strategy maps
• Employee insight and alignment studies
• Internal business process alignment analysis
• Employee and partner branding and readiness programs
• Brand (“mythology”) story development
• Message testing
• Integrated cross-media campaign development and management
• Relationship marketing and contact strategy programs
• Most valuable customer programs
• Case study and reference programs
• Measurement and ROI insights

“The Hatfield McCoy Trails saw amazing growth in 2008, and we attribute much of that growth to the great partnership with Mythology. Their comprehensive approach to marketing and in depth analysis of our customers’ needs allowed us to target our marketing budget to produce maximum sales. The 20% sales growth we achieved in 2008 showed the effectiveness of this type of strategy.” 

- Jeffrey Lusk, Executive Director, Hatfield McCoy Trail System