Problems We Help Solve

"Measuring the actual value of our marketing, public relations and community health promotion programs has always been a struggle. Mythology guided us through a comprehensive strategy to benchmark community perception, set measurable goals and evaluate our progress.” 

- Elizabeth Teets, Marketing Director, Davis Health System

Every day, literally billions of dollars are wasted on marketing. Noted advertising researcher Rex Briggs estimates a minimum of $112 billion is burned each year in the U.S. alone on avoidable wasted marketing investments.

Even worse, in some cases poor marketing investments even work against the company that is trying to earn or keep customers. Marketing is one of the last realms of undisciplined business practices.

Our team enables senior management to overcome business obstacles such as:

• Low (or unknown) return on marketing investment
• Poor revenue growth
• Wasted leads due to lack of coordination between sales and marketing
• Customer churn – Lack of customer loyalty
• Competitive threats and shifts in market trends
• Inefficient sales/marketing business processes
• Inability to efficiently reach target customers
• Lack of employee morale and commitment to customers and brand values
• Market indifference due to undifferentiated positioning and uninspiring messaging
• Wasted marketing impressions due to poor customer understanding
• Poor campaign execution and results analysis
• Missed opportunities due to disconnects between marketing and R&D/operations

If you face these challenges, we would love to talk with you.