Mythology offers strategic research, planning and marketing management support for growth-minded organizations. Our approach is to work closely with you to understand your marketing needs around three key areas: Knowing, Planning, and Doing.

Solutions for Knowing

Marketing Strategy Workshop

Mythology offers a strategy workshop that serves as a jump-start assessment and strategy session. It is a combination of an educational presentation of the current marketing environment and information around the ten pillars, as well as a set of exercises to go through with your team (Mythology facilitates the conversation). We work through the 10 pillars of Empowered Marketing with you and your team, explain the concepts, then have you provide your current insights and ideas around your situation and potential strategy.  

The workshop often provides some practical things to do quickly and identify where some planning and work needs to be done.  There are typically many "Ah ha!" moments for you and your team. 

Market Research

Mythology works with you to gain a deeper understanding of your market. We will help you research, survey, and engage your customers to find out the functional and emotional needs of the marketplace that you want to serve. These services include in-person surveys, telephone surveys, online surveys, executive panels, and focus groups.

Get In Touch if you want to better understand your market.

Solutions for Planning

Marketing Plan

Mythology delivers comprehensive strategic and tactical marketing plans. Our approach is to dive into the market research and your market segments to find their functional and emotional needs, determine your differentiated value proposition, create a clear "brand mythology" for your organization, and lay out detailed engagement plans.

Get In Touch if you are ready to develop an informed marketing plan.

Solutions for Doing

Market Engagement

Mythology will help you develop the best team to implement your engagement strategy. Building marketing capacity within your organization is a unique skill of ours. We are passionate about empowering your organization to become better marketers. Our approach includes assessing current skills and training both internal and external team members in practical ways to achieve marketing goals.

Social Media Engagement

Because we know that markets are conversations, it is critical that you consider who you might incorporate social media into your engagement strategy. Mythology has identified specifically where social media is incorporated into the 10 Pillars of Empowered Marketing and have worked with our clients to leverage the power of social media to accomplish specific business goals. 

Get In Touch if you are ready engage your market.