Mythology offers strategic research, planning and marketing management support for growth-minded organizations. Our approach is to work closely with you to understand your marketing needs around three key areas: Knowing, Planning, and Doing.
Marketing Roadmap Solutions
Marketing Strategy Workshop
The first step towards improving marketing return on investment is setting things up right from the beginning. We use our unique Ten Pillars of Meaningful Marketing as the foundation for "A ha!" moments, long-term strategy development and short-term marketing tactics.
Strategic Marketing Plans
Let us develop a guiding strategy document with actionable insights with your marketing team. It's an essential element for improving your marketing effectiveness.
Marketing Campaign Plans
We can sharpen how your team executes marketing campaigns with pre-testing, clear performance benchmarks and simple project management steps.
Market Research
Mythology works with you to gain a deeper understanding of your market. We will help you research, survey, and engage your customers to find out the functional and emotional needs of the marketplace that you want to serve. These services include in-person surveys, telephone surveys, online surveys, executive panels, and focus groups.
Get In Touch if you want to better understand your market.
Marketing Infrastructure Solutions
Contact and Relationship Management
Whether it's a simple Constant Contact approach or a larger CRM process, Mythology can help you manage the planning and implementation of a core requirement of modern market: how you identify, track and monetize your customer contacts and relationships.
Social Media Channels and Management
Today's conversational marketing requires not only a presence on Facebook, Twitter, LinkedIn, et al, but an internal process for ensuring quality conversations occur and turn into brand, revenue and relationship growth.
Marketing Team Training
We work side-by-side with your team to learn and apply new skills, including social media, marketing planning, campaign project management or creative thinking.
Marketing Business Process
How do your customers experience your brand? What is the buying process like from end-to-end? We help you understand and optimize the experience to build loyal advocates in the marketplace.
Get In Touch if you are ready to build an effective infrastructure to improve marketing capacity.
Customer Campaigns, Conversations and Experiences
Search Engine Optimization and Marketing
Search engines begin most conversations these days. From basics such as effective landing pages to keyword optimization, to advanced content marketing strategies, Mythology can help the right customers find you and convert to real revenue.
Social Media Engagement
Because we know that markets are conversations, it is critical that you consider how you might incorporate social media into your engagement strategy. Mythology has identified specifically where social media is incorporated into the 10 Pillars of Meaningful Marketing and have worked with our clients to leverage the power of social media to accomplish specific business goals.
Brand and Buzz Campaigns
We start with "sticky stories" that are more likely to embed themselves in the minds of your target audience. Then we unleash it with creative engagement plans that increase awareness, affinity and action towards your brand.
Relationship Marketing Programs
Return on investment? How about "return on customer"? We can help you build long-term relationship marketing programs that increase loyalty, grow revenue/profit per customer and turn them into advocates that lead to new customers.
Event Management - Online and Offline
Nothing ignites customers like engaging them with a powerful event where they meet each other, meet you and learn about your products/services at a deeper level.
Cause Marketing
Connect emotionally with your customers by aligning with what they care about most. Mythology develops cause-related marketing opportunities that are not just great for revenue, they're great for our world.
Get In Touch if you are ready engage your market.
