Team Members
"Jeff and his team at Mythology are an excellent choice for any organization that needs to migrate into a more conversational, measurable, effective way of marketing in a world of tight budgets and fast-paced, social media-induced changes in how customers, partners and internal team members collaborate together to build a brand and generate growth."
- Mike Maas, CEO, AMI Entertainment and former General Manager, Microsoft Enterprise Marketing
Mythology is made up of a group of people who believe in belief.
Developing, communicating and following through on propositions that build belief is what marketing is all about. That set of beliefs is a company’s mythology, often referred to as brand. Our team believes in building beliefs that lead to long-term profitable relationships with customers, employees and partners.
As much as we believe in belief, we also believe in discipline. We believe in measuring what matters, driving those insights into constant improvement and new innovation, and then starting over again to make it even better.
It’s the ultimate in right brain/left brain integration.
Meet some of our team members:
Jeff James
Favorite Pillars:
1, 3, 4, 5, 10
Jeff is a 14-year veteran of Microsoft Corporation with deep experience in sales/marketing management to enterprise, small business, channel and consumer audiences. Jeff has led Microsoft’s Executive Circle relationship marketing program, developed national integrated demand generation programs, and lead numerous innovative marketing initiatives for Microsoft. He also developed MSN's first vertical marketing team that delivered customized digital marketing solutions to major advertisers in auto, consumer packaged goods, financial services, technology and travel industries.
Jeff also served as Director of Marketing for FLX Corporation, a human resource software firm later purchased by Ceridian, and founded Digital Fish, an early Internet marketing services pioneer for non-profits, both in Philadelphia in the 1990's.
Jeff has B.S. and M.S. degrees from West Virginia University and resides in Charleston, WV.
Lee Kraus
Favorite Pillars:
4, 6, 8, 10
Lee helps Mythology clients empower their employees to “live the brand.” He has 14 years of experience in conceptualizing and developing instructional technology. Lee holds an Education degree from Glenville State College and graduate degrees in Instructional Technology from West Virginia University. His professional experience includes a position in Higher Education, State Government Administration, and Founder and President of an e-learning company. Lee has presented his work on topics such as training implementation, podcasting, adaptive learning, and instructional design, and has been an active Blogger since 2004.
Rob Godbey
Favorite Pillars: 3,4,10
Rob has diverse experience in IT management, business process re-engineering, marketing, intra- and entrepreneurship and project management. A long-time consultant with Ernst & Young, Rob assisted such clients as Hewlett Packard and several Silicon Valley startups with their business process improvement needs. He was the CIO for the City of Charleston, SC, and most recently ran his own management consulting firm called GodbeyWorks. Rob has a B.S. in Physics from the University of Michigan.
Crystal Good
Favorite Pillars: 5, 7
Crystal Good serves as Senior Marketing Manager and “Chief Mythologist” for our clients. Crystal’s creative visions help bring fundamental value propositions to life with creative storytelling and customer experiences. She has a diverse background with experience in corporate communications, retail and specialty buying, fund-raising and “from the hip” grass roots marketing.
Crystal is a member of the prestigious Affrilachian Poets, a senior leader in the Create WV economic and community development initiative, and very active in community and social justice issues in West Virginia. She is a graduate of West Virginia State University with a degree in Communications with a Government Cognate/ African American Studies Minor.