Verizon Supports HistoryMakers to Build Meaningful Marketing

"The [HistoryMakers] event and the very diverse audience were perfect. Mythology's experience in building buzz and bringing people together helped make the event a great success. We were very pleased with the results."

Joe Long, Director of Corporate Communications, Verizon WV

Industry:  Telecommunications

Description:  

Verizon West Virginia, the largest telecommunications services provider in the state and 2nd largest in the country, and HistoryMakers, a vibrant nonprofit dedicated to capturing the history of African Americans through the largest archive of personal stories. 

Marketing Challenge: 

Verizon planned to strengthen its brand via a cause marketing initiative in support of Black History Month in partnership with the non-profit media producer The HistoryMakers. The event, "A Conversation with Dr. Henry Louis Gates, Jr." would also be aired on PBS nationwide.

But how to ensure a sold-out, high quality event experience?

Solution:  

Under severe deadline pressure to ensure a sell-out audience of thought leaders and influencers in a brief window of time, Mythology tapped the power of word-of-mouth, influencer networks, and highly targeted demand generation tactics.

Results:  

A complete sellout audience with incredible satisfaction ratings made The HistoryMakers event an historic production of meaningful marketing for Verizon.